Fresno Falcons Unveil Official Team Logos Ahead of Inaugural Season

The Fresno Falcons are proud to officially unveil the organization’s complete logo package for the upcoming inaugural season, introducing a bold new identity while honoring nearly 80 years of hockey history in the Central Valley.

The logo system features multiple marks that will be used across team jerseys, merchandise, digital media, and community branding throughout the season.

Leading the release is the Falcons’ new Primary Logo, featuring a fierce falcon with outstretched wings gripping hockey sticks beneath the Fresno Falcons wordmark. The primary crest also serves as a modern redesign inspired by the Fresno Falcons’ WSHL and ECHL-era identity, reimagining the iconic winged look that many longtime fans remember from the team’s professional hockey years in the 2000s.

The Alternate Logo showcases a streamlined falcon head mark, giving the team a modern secondary identity that will be featured across merchandise and alternate uniforms.

The Away Logo introduces a unique “F” crest incorporating the falcon head into the lettering, creating a clean and recognizable road identity for the organization.

The Shoulder Patch Logo provides an additional secondary mark designed specifically for jersey detailing and specialty applications.

Also unveiled is the special 1946 script logo, inspired by the original Fresno Falcons branding and paying tribute to the franchise’s historic roots in the city.

To celebrate the legacy of hockey in Fresno, the organization also introduced a commemorative 80th Anniversary mark honoring the long-standing connection between the Fresno Falcons name and the Central Valley community. 

The commemorative anniversary logo in particular pays homage to one of the most recognizable vintage Fresno Falcons designs, blending the spirit of the original mark with refreshed colors and updated styling to connect the past with the future of hockey in Fresno.

The Fresno Falcons will continue unveiling additional merchandise, apparel, and team announcements as excitement builds toward the inaugural season.

Fans can stay updated by following the Fresno Falcons on social media and visiting the team website for the latest news, merchandise information, and season ticket updates.

Professional hockey has returned to Fresno — and the Falcons now have the identity to match the tradition.

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