Fresno Falcons Welcome Jimmy Fries as Team President

FRESNO, CA — The Fresno Falcons are proud to announce Jimmy Fries as the organization’s Team President as professional hockey continues its return to the Central Valley.

Valley born and Valley raised, Fries returns to the Falcons in what marks a full circle moment for both him and the organization. A lifelong Falcons fan, Fries was also proudly part of the team’s front office during the Taylor Cup Championship era, making his return to Fresno hockey a deeply personal and meaningful chapter.

With more than two decades of leadership experience across professional and collegiate sports, hospitality, casino gaming, concert promotion, and live event management, Fries brings a unique and well-rounded background to the Falcons organization. His experience includes business development, media relations, partnership strategy, operations, marketing, and fan engagement.

Throughout his career, Fries has built lasting relationships across the Central Valley and has developed a strong reputation for creating high-energy, community-driven entertainment experiences. His career has included leadership roles with Fresno State Athletics, executive positions in marketing and operations throughout the region, and extensive concert promotion work through Goodfellas Entertainment. Earlier in his career, Fries also worked with major touring artists, including Taylor Swift, while helping promote concerts and live events across California.

As Team President, Fries will lead the Falcons with a fan-first philosophy centered around the belief that Falcons hockey is more than a game — it is an experience.

His vision for the organization focuses on reconnecting the team with the community, creating unforgettable game nights, building meaningful partnerships, and restoring the pride, passion, and energy that Falcons hockey has represented throughout the Central Valley for generations.

For Fries, returning to the Falcons is more than a professional opportunity. It is a chance to help bring back something that has long held a special place in the hearts of fans throughout Fresno and the Central Valley.

The Fresno Falcons continue to build toward their return to the ice, with more announcements, community events, and season ticket updates coming soon.

For more information, visit fresnofalconshockey.com or follow the Falcons on social media at @fresnofalconshockey.

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